Market research is an essential component of any successful marketing strategy. Without it, you risk investing time and money into campaigns that don’t resonate with your target audience, which can lead to wasted resources and missed opportunities.
That’s where ChatGPT comes in – as a language model, it can help generate prompts for market research that can guide your efforts and help you gain valuable insights into your customers. Here are 120 of the best ChatGPT prompts for market research:
Product-related prompts:
- What features of our product do you find most appealing?
- Which features of our product do you think could be improved?
- What do you think makes our product stand out from competitors?
- How frequently do you use our product?
- What motivates you to use our product?
- Have you recommended our product to anyone else? If so, why?
- Would you be willing to pay more for our product if it had additional features?
- What are some alternative products you have used in the past?
- What was your experience with those alternative products?
- How does our product compare to those alternative products?
Pricing-related prompts:
- What do you think is a fair price for our product?
- Have you ever considered purchasing a similar product at a higher or lower price point?
- Would you be willing to pay more for our product if it was sold with a warranty or guarantee?
- How does our pricing compare to similar products on the market?
- What factors do you consider when deciding whether a product is priced fairly?
- How does our pricing impact your decision to purchase our product?
- Have you ever purchased a product solely because of its price? If so, what product was it and why did you purchase it?
- Would you be more likely to purchase our product if it was discounted?
Customer behavior-related prompts:
- What motivates you to purchase a product?
- Do you prefer to shop online or in-store?
- How often do you make impulse purchases?
- What influences your decision to purchase a product?
- What is the biggest barrier to purchasing a product?
- How often do you return products you have purchased?
- What is your preferred method of payment?
- What is your preferred method of shipping?
- How do you typically research a product before making a purchase?
Customer satisfaction-related prompts:
- How satisfied are you with our product?
- What would make you more satisfied with our product?
- Have you ever had a negative experience with our product or company? If so, please describe.
- How important is customer service to you when purchasing a product?
- How would you rate our customer service?
- Have you ever had a positive experience with our customer service? If so, please describe.
- What is your preferred method of contacting customer service?
- How important is a company’s reputation when considering a purchase?
- What is your perception of our company’s reputation?
Marketing-related prompts:
- How did you first hear about our product?
- What is your perception of our brand?
- What channels do you typically use to receive information about products?
- How often do you interact with brands on social media?
- What type of content do you find most engaging on social media?
- How likely are you to engage with an ad on social media?
- How do you typically respond to email marketing campaigns?
- How do you typically respond to direct mail marketing campaigns?
- Have you ever participated in a referral program?
Industry-related prompts:
- What do you think are the biggest challenges facing our industry?
- How has the industry changed in the past few years?
- What emerging trends do you see in the industry?
- What companies do you consider to be our biggest competitors?
- How does our product compare to those of our competitors?
- How important is innovation in our industry?
- What do you think is the future of our industry?
- How does our product fit into the current landscape of the industry?
- What is your perception of our company’s position within the industry?
- How important is sustainability in our industry?
Demographic-related prompts:
- What is your age?
- What is your gender?
- What is your income level?
- What is your level of education?
- What is your occupation?
- What is your marital status?
- Do you have children? If so, what are their ages?
- What is your race or ethnicity?
- What is your geographic location?
Psychographic-related prompts:
- What are your interests and hobbies?
- What are your values and beliefs?
- What is your personality type?
- What is your lifestyle like?
- What are your goals and aspirations?
- What are your pain points and challenges?
- What are your attitudes towards our product?
- What are your attitudes towards our brand?
Behavioral-related prompts:
- How often do you purchase products like ours?
- How loyal are you to our brand?
- What other brands do you frequently purchase from?
- How often do you research products before purchasing?
- How often do you read product reviews before making a purchase?
- How often do you engage with brands on social media?
- How often do you attend events related to our industry?
- How often do you recommend products to others?
Channel-related prompts:
- What channels do you typically use to research products?
- What channels do you typically use to purchase products?
- What channels do you typically use to receive customer service?
- What channels do you typically use to interact with brands on social media?
- What channels do you typically use to receive marketing materials?
- How important is the ease of purchasing a product through a certain channel?
Website-related prompts:
- How easy is it to navigate our website?
- How visually appealing do you find our website?
- What is your perception of our brand based on our website?
- How often do you visit our website?
- What is your preferred method of browsing our website?
- How important is the speed of our website?
- How important is the mobile-friendliness of our website?
- Have you ever had any technical difficulties with our website?
Content-related prompts:
- What type of content do you find most useful when researching a product?
- What type of content do you find most engaging on social media?
- What type of content do you find most valuable in marketing materials?
- What type of content do you find most useful in product packaging?
- How important is the quality of product images in marketing materials?
- How important is the quality of product videos in marketing materials?
- What type of content do you find most useful in customer service interactions?
- How important is the tone of our content in your perception of our brand?
Packaging-related prompts:
- How visually appealing do you find our product packaging?
- How does our product packaging compare to that of our competitors?
- What do you think our product packaging says about our brand?
- How important is eco-friendliness in our product packaging?
